As part of the HSBC UK Retail Banking & Wealth Management (RBWM) Marketing team, the Paid Media team is focused on using digital channels to drive efficient customer applications and sales across a group of products for the retail bank – primarily credit cards, loans, current accounts, insurance and mortgages. The team manages campaigns across display, paid search, paid social, aggregators and affiliate channels. The team works in close partnership with the Digital as a Channel team (DaaC) who lead on website optimisation, analytics, and journey optimisation among other things.
The successful candidate will join the team to coordinate all the requirements for digital campaigns, ensuring tagging & tracking is in place, developing on-going and wrap-up reporting and communicating insights to improve overall performance. He/she will coordinate with agencies for campaign tagging and associated data collection.
We are looking for candidates with +3 years’ experience in Google Campaign Manager (Google Certification for CM desirable), who is able to gather, analyse and interpret data. Experience in social media tagging implementation is essential. We need you to be a curious learner, with great attention to detail and diligence in your work. Adobe Analytics experience would be beneficial.
This is a key role to enable smooth marketing campaign implementation and will play a major part in shaping the way HSBC marketing gathers data and produces insights.
This role holder will be responsible for:
Supporting the marketing managers with tagging requests/requirements
Coordinating requirements for digital campaigns by ensuring tagging & tracking is in place
Working with the digital tagging team to create, implement and test pixel/tags (i.e. Floodlight, Facebook pixel standard and custom events, etc..) for conversion/action data capture
Developing on-going and wrap-up reporting and communicating insights to improve overall performance
Coordinating with agencies for campaign tagging and associated data collection
Understanding and mapping user journeys across multiple products and platforms
Producing comprehensive cross-platform reports
Auditing, QA and validating all pixel/tags implementations for new and existing projects ensuring the correct data points accurately captured
Being the lead on troubleshooting technical issues from the marketing side when it comes to CM and social media pixels
Pulling comprehensive reports from CM, Adobe Analytics and work together with the analytics team on improving the existing dashboards
Supporting conversion rate optimisation through analysis, insight and strategic advice
Supporting development of cross channel attribution model
If you have the following, you will fit just perfectly:
We are working in the fast paced environment and you need to be comfortable with it, need to react quickly and efficiently to changing priorities, but also meet the deadlines.
We want you to become a bridge between teams, able to recommend new approaches based on your experience from a data level and how we can leverage the best insights.
You need to be creative in the way you solve problems, able to ‘think outside the box’ to find solutions to business challenges.
It’s not essential to have financial experience, but please tell us about any relevant work placements.
We love our job, we are passionate about it, curious and always willing to learn more. We expect you to be passionate about new developments in digital marketing and Ad Operations; be proactive and a curious learner; keen to develop and learn new skills independently; share and collaborate with a wider team.
The ideal candidate for this role will have:
Someone who is passionate about digital/performance marketing
Strong stakeholder management skills
Curious, highly numerate and a good communicator
Previous experience of working in the Finance sector or large complex matrix organization would be an advantage
The base location for this role is Park Street, Southwark.
At HSBC we look to enable our employees to better balance their work / life priorities and have the flexibility required to meet challenging needs as they progress through different life stages. Where possible we will consider the following flexible working options: part-time working, job sharing, term-time working, working from home and staggered hours. If in considering a role with HSBC you have a need for some flexibility in your working arrangements please discuss this with the recruitment team in the early stages of the application process.
As a business operating in markets all around the world, we believe diversity brings benefits for our customers, our business and our people. This is why HSBC is committed to being an inclusive employer and encourages applications from all suitably qualified applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation. Within the work place you will have access to various employee resource groups which aim to promote and achieve a health work / life balance and support our diversity ambitions.
When joining HSBC, you will become a valued member of our team, we take the time to get to know you and there will be many tailored development opportunities along the way to support your career to grow as much as you want. We can offer you a competitive pay and benefits package. This includes private healthcare for all UK-based employees, enhanced maternity, shared parental and adoption pay, and support when you return to work, and a contributory pension scheme with a generous employer contribution. But this is only the start, we work closely with our colleagues to understand their life balance needs and we support them with several schemes and initiatives. We can’t wait to tell you about our ways of working, wellbeing agenda and our healthiest human system!
Telephone: +44 2078328500
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